1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise).
a) What are the four (4) main points Michael Rappa makes about search?
According to Michael Rappa a search engine has four major characteristics or it does four main things which are:
“It’s a database. It’s a collection mechanism for adding data into that database. It’s a search protocol that enables users to query the database. And it’s a ranking algorithm that determines how the results are presented to the user.” Michael Rappa, http://digitalenterprise.org/transcripts/navigation_tr.html
b) Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There are no right or wrong answers here, I just want your opinion.
I think one of the most interesting points in the interview is where Marissa talks about ideas and how everything starts with ideas. Ideas are essential to business growth and it is extremely important to keep things fresh and interesting so no matter where the ideas come from such as users or engineers, it is always good to have different opinions on things.
Product Management is another interesting concept for business. According to Marissa it’s “trying to pull together a vision of how do you fill the users’ needs and do that based on the best technology available and do that in a way that’s really scalable, sustainable and ultimately build a good business.” http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google/
Sales driven or marketing driven? That is the question. As companies grow, it is said they usually take a path into being sale or marketing driven. This is where organisations can lose focus. By staying technologically driven, firms can stay ahead of the pack and be up to speed with user and consumer wants and needs.
People are the key to great business. Having the right people with the right attitude and smarts can be a very successful component in any business is one of the more interesting thoughts of Marissa. I think that having the right people with the right vision is definitely the biggest aspect of any business and it can make a business go boom or bust.
Thursday, March 19, 2009
Thursday, March 5, 2009
Week 1 Questions
1) Internet risks – give examples of four things that can go wrong with a transactional site?
A transactional website is one where consumers are able to purchase goods or services online. There are many positives to such technology, the ease of use, convience but there are also many drawbacks.
- The computer or internet may crash meanin loss of data, or a cease to trading for that company
- Security is not always safe. Could result in a theft of identity or a theft of financial information
- Consumers may have difficulty in contacting people or the company for information
- Consumers aren't able to physically inspect goods before they purchase them.
2) Write down a definition for each:
a) E-commerce: Is basically a definition for purchasing goods or services over the web or electronically.
b) E-business: Is the broader term for doing business online. It is more of a umbrella term that is used when talking about the complete online presence in the form of business. E-Commerce would come under the umbrella of E-Business
3) What is the difference between buy side and sell side eCommerce?
Buy-side e-commerce refers to transactions to procure resources needed by an organization from its suppliers. Sell-side e-commerce refers to transactions involved with selling products to an organization’s customers. So e-commerce transaction between organizations can be considered from two perspectives: sell-side from the perspective of the selling organization and buy-side from the perspective of the buying organization." (http://www.davechaffey.com/E-business/C1-Introduction/E-business-E-commerce-defined)
4) Describe the different types of eBusiness
B2B (business to business): Business communications with other businesses such as the placement of purchase orders with your supplier.
B2C (business to consumer: Business communications with your consumers such as a regular newsletter or sale completed via your website (eCommerce).
B2G (business to government): Business communications with Government entities such as online taxation lodgement.
5) Which digital technology has the highest penetration rate? Explain and source your answer.
I think telecommunications and mobile phones have the highest penetration rate within todays free world. Most people in today's society have mobile phones and text messaging would have to be one of the most common ways to keep in contact with people.
"A new research report claims that 30 countries around the world now have a greater number of mobile phone subscriptions than the size of their population.
The study from Informa Telecoms and Media, a provider of business intelligence and strategic marketing solutions, says that countries including Hong Kong, Kuwait and the Czech Republic have a mobile phone penetration rate of over 100%, while in some markets such as Sweden, the United Kingdom and Italy the penetration rate is over 110%." http://findarticles.com/p/articles/mi_m0ECZ/is_2006_June_9/ai_n16464839
6) List::Four drivers to adoption of sell-side e-commerce by business.
- An increase in sales or revenue for the business
A transactional website is one where consumers are able to purchase goods or services online. There are many positives to such technology, the ease of use, convience but there are also many drawbacks.
- The computer or internet may crash meanin loss of data, or a cease to trading for that company
- Security is not always safe. Could result in a theft of identity or a theft of financial information
- Consumers may have difficulty in contacting people or the company for information
- Consumers aren't able to physically inspect goods before they purchase them.
2) Write down a definition for each:
a) E-commerce: Is basically a definition for purchasing goods or services over the web or electronically.
b) E-business: Is the broader term for doing business online. It is more of a umbrella term that is used when talking about the complete online presence in the form of business. E-Commerce would come under the umbrella of E-Business
3) What is the difference between buy side and sell side eCommerce?
Buy-side e-commerce refers to transactions to procure resources needed by an organization from its suppliers. Sell-side e-commerce refers to transactions involved with selling products to an organization’s customers. So e-commerce transaction between organizations can be considered from two perspectives: sell-side from the perspective of the selling organization and buy-side from the perspective of the buying organization." (http://www.davechaffey.com/E-business/C1-Introduction/E-business-E-commerce-defined)
4) Describe the different types of eBusiness
B2B (business to business): Business communications with other businesses such as the placement of purchase orders with your supplier.
B2C (business to consumer: Business communications with your consumers such as a regular newsletter or sale completed via your website (eCommerce).
B2G (business to government): Business communications with Government entities such as online taxation lodgement.
5) Which digital technology has the highest penetration rate? Explain and source your answer.
I think telecommunications and mobile phones have the highest penetration rate within todays free world. Most people in today's society have mobile phones and text messaging would have to be one of the most common ways to keep in contact with people.
"A new research report claims that 30 countries around the world now have a greater number of mobile phone subscriptions than the size of their population.
The study from Informa Telecoms and Media, a provider of business intelligence and strategic marketing solutions, says that countries including Hong Kong, Kuwait and the Czech Republic have a mobile phone penetration rate of over 100%, while in some markets such as Sweden, the United Kingdom and Italy the penetration rate is over 110%." http://findarticles.com/p/articles/mi_m0ECZ/is_2006_June_9/ai_n16464839
6) List::Four drivers to adoption of sell-side e-commerce by business.
- An increase in sales or revenue for the business
- Reduction in supplier costs
- Reduction in Admin costs because it is all online
- Minimise costs of marketing and advertising through traditional avenues such as radio, tv, print media
7) Four barriers to adoption of sell-side e-commerce by business.
- Initial set-up costs can be expensive
- Lack of time and resources
- Some people might not have the knowledge to set up an online presence
- Not enough interest in the business to set up online
8) How might a restaurant in Sturt Street Ballarat benefit from an online presence?
A restaurant could benefit from and online presence by simply having a website set up with information. Many people use the internet as a to.ol to search for goods or services and with many mobile devices now set up with internet capabilities the ease of which to search can be convient for all
9) What are some examples of Digital information??
Some examples of digital information are:
- Cd's, DVD's, TV, e-Books, Internet, computer games and even radio
10) What is the semantic web? Are we there yet?
The Semantic Web is an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content.
http://en.wikipedia.org/wiki/Semantic_Web
I dont think we are at the stage of a semantic web. The internet still only has the capabilities of what we as humans can program it to do. I believe it will be a long time until the internet can understand the concept of human emotion and wants and needs.
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